Caviar de Beluga: a 5.1% reply rate selling to trade buyers.
Caviar de Beluga is a UK caviar wholesaler (SALSA-accredited) supplying hotels, airlines and luxury retail. Sales Hype built and ran its outbound: target list, sequences, protected sending and reply handling.
Disclosure: Sales Hype’s founder also leads sales at Caviar de Beluga. We show it because it is a live business with real targets — not a hand-picked client quote.
One in twenty prospects replied.
528 prospects, a multi-step sequence, and roughly one reply for every twenty people contacted — measured across the whole campaign, not a single good week.
What was done
- 01Target
ICP, accounts and buying roles
- 02Data
Verified contacts from Apollo, Clay and sector sources
- 03Sequences
Specific, human copy in your voice
- 04Protected sending
Separate domains, SPF/DKIM/DMARC, warm-up
- 05Replies
Routed to you and logged in HubSpot
- 06Weekly report
Replies, meetings, what to change next
Targeting
A defined list of trade buyers — the people who choose suppliers for menus and shelves — rather than generic “food and beverage” contacts.
Message
Short, specific emails led by credentials buyers check first: accreditation, sourcing and delivery — then a simple ask for a tasting or a conversation.
Sending
Outreach ran on protected sending infrastructure, away from the company’s main inbox, with volume kept within safe limits.
Clients, invoices, day-to-day email. Never used for cold outreach.
2–3 inboxes per domain · warmed up before launch · volume ramped slowly